This was the first-of-its-kind survey of design thinking adoption in practice in India that I oversaw. Organizations of all sizes and from different parts of the country participated. The confirmatory analysis was carried out through a closed-ended Questionnaire administered to respondents at varying levels in organisations that claim to be using Design Thinking; while the exploratory analysis of the survey data was gauged against insights from qualitative interviews with Senior Management and experts, i.e. people with significant experience in design thinking.
This report discloses important differences and similarities in interpreting and appropriating design thinking in organizations. It therefore points to possible sources of frequent discussion and misunderstanding. These are areas that can lead to disappointment or failure when introducing design thinking.
The respondents represent the bulk of the Services sector (IT/ITeS, Professional Services, Healthcare), and the top functions represented are Business / Operational Excellence, IT, and Research & Development. Publication is pending with Q-Glue, hence find attached the Executive Summary of Key Findings.
This report discloses important differences and similarities in interpreting and appropriating design thinking in organizations. It therefore points to possible sources of frequent discussion and misunderstanding. These are areas that can lead to disappointment or failure when introducing design thinking.
The respondents represent the bulk of the Services sector (IT/ITeS, Professional Services, Healthcare), and the top functions represented are Business / Operational Excellence, IT, and Research & Development. Publication is pending with Q-Glue, hence find attached the Executive Summary of Key Findings.
Executive Summary Part 1
Executive Summary Part 2